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FINANCIAL CRISIS!!!Reinvent YOURSELF – Revolutionize Your Company! June 10, 2008

Filed under: Online News — ivolution @ 1:44 pm
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Reinvent the wheelWe all know what it’s like. We’re sitting at home, moping feeling the brunt of mortgage crisis collapses. We’re feeling the brunt of an ever increasing interest rate, an ever increasing fuel price. Food prices escalating at a rate of knots and well, we’re not making more money. So where to from here?

Well, I’m no business GURU and I’m know financial genius, but I am in the forefront of technology and believe that this is where you should start!

It’s a funny thing business. A couple of months ago in South Africa, real estate companies, mortgage companies and real estate investments companies were growing a rate of knots. In fact South Africa’s real estate market had taken over from the agricultural sector and the biggest income generating sector of our country! Now let me tell you this is a scary thought considering mining & agriculture was the start of our country! Sorry getting side tracked there…

During this time I started punting my SEO business, the reason being I had some ties in the real estate markets and I’ve had a pretty good success ratio with real estate and mortgage sites. Funny though, EVERYONE was making money and business was falling into their laps, so when I eventually sent them the quotes(and they were interested in what I had to say) they laughed. “HOW CAN YOU EXPECT US TO PAY R15 000.00 a month for this service?” What in the world could you give us that we’re not already getting without having to promote our business in anyway!!!!! So a couple of weeks and I mean weeks go by, and all of a sudden there’s a change in the property market. Business is not longer falling in your laps and money now needs to be spent on marketing. TV ads are unaffordable to most. Radio ads too. News papers only reach a certain percentage and in order for people to see and remember that AD, you need to get them on the right day!

This week I got 7 calls alone from mortgage brokers and real estate companies asking for SEO work to be done on their sites! The problem now is that you’re trying to jump in when others did it a year ago, and trying to play catchup to an already popular advertising median is never easy!

Having said that, it’s the way to go. The great thing about Internet marketing and advertising is that you’re constantly their to capture an audience when they’re looking for you. People no longer have to scrounge around looking for that advert in one of the 50 magazines they read in the last 3 weeks. They hop onto Google and TYPE in “Property sales in South Africa” and VOILA up pops your site.

This is what I’m tryig to get across to our South African business culture! The internet is the future. It is the way you can reinvent your business in a slow and quiet market. It’s a very cost effective way to advertise your business and if you don’t have a website, it’s time you WOKE UP!!!!

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Social Bookmark Sites: Is it the end of internet forums! May 13, 2008

Filed under: Online News — ivolution @ 1:52 pm
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Yesterday we wrote a little article about forums and how we need to clean them up. I strongly believe that with all the rubbish on the forums and I’m talking mainly about SEO forums  (won’t mention names but there’s not that many big ones left anymore) we’re looking at the demise of the FORUM so too speak.

A possible reason for the rubbish we find on forums these days, could be the introduction of social bookmark sites such as DIGG, REDDIT & The latest greatest SPHINN. Social bookmark sites have become a super duper highway of information and all they’re really doing is what the old forumsused to do, and that’s reference good articles and stories relating to specific topics. I belive that more topic related social bookmark sites such as SPHINN will make it easier for people to search end find topic related articles, but whom I to judge sites that bring in 30 000 000 visitors a month.

Which brings me back to my article yesterday…
So maybe the demise of the good old internet forum is Social Bookmarking!

What are your thoughts?
Ivolution: Revolutionizing The Internet – Search Engine Optimization & Marketing Professionals

 

What has happened to resource references on forums? May 12, 2008

Filed under: Online News — ivolution @ 12:39 pm
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ForumsIt’s something that I’ve been pondering about alot lately. This article may be a little old as well in it’s thinking but it’s true. Since the beginning of internet time forums have always been around. I mean working in IT for a couple of years, forums were the only thing that kept me in my job as an IT administrator when the SHIT hit the fan. In fact in the good old days when asking a question in a forum, the answer would normally be a link to external site and normally that site was number 1 in google for that search. 99% of the time rightly so as they deserved it and that’s probably how they managed to keep their site top of the rankings too.

But lately, forums have become crap! They’re no longer the informative incredible, quick responding platforms they used to be and to be totally honest the rubbish you read on them and specifically SEO forums is just not worth your while.

When I logon to a forum and a question is asked: “How do I generate links to my website”. Dudes and Dudesses, if I read “By submitting your site to free directories” once more on a forum I think I’m actually going to scream. The problem now is that you get 400 people replying to the same article and because the forums got some good link juice ranks for every SEO keyword and search phrase under the sun.

I have no problem with that, but when the content is just so full of nonsense it’s a waste of internet space!

So in an attempt to avoid the plain rant and rave, I’m going to attempt to bring back some calmness and order to forums. I only hope that some good forum administrators read this article and help clean up the rubbish on our net!  Lets do away with the 400 comments, per post. Lets start giving references to older posts, and other articles that people have written so that we can avoid the millions of duplicate content sites that we have spread across this vast world of ours!

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Microsoft Yahoo Deal – Bold Move Failed or Testing the Waters? February 12, 2008

Filed under: Online News — ivolution @ 1:37 pm
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Was Microsoft’s bid for Yahoo! a bold move to counter the online and ever-growing presence of Google and bold move turned FLOP or was Microsoft just testing the waters?

Incase you’ve all missed the latest story in the online world, Microsoft announced last week Thursday that they had put in a bid for Yahoo! for about $44.6 billion. Had this little deal gone through, it would have been a total redraw of the entire Internet landscape with Internet consumer services such as email, portals and news sites being fully dominated by YaSoft!

This would have been Microsoft’s largest acquisition ever. In an attempt to get Yahoo! to consider their offer, Microsoft’s top execs said that the companies merger would create efficiencies that would save about $1 billion annually. Although Google’s domination of the search industry would not be under threat with over a 60% share in the search market, the merger would certainly kick Gmail out of the water and boost Yahoo’s presence as the number 1 user and information portal on the web.

ALAS, Yahoo rejected the offer this past week saying that the whopping $44 billion was not enough.

So the question left behind is…
Are Microsoft Testing the waters; either waiting for a counter move by Google or is Yahoo! waiting for more money?

You decide!!!