Revolutionizing Search, Branding & Marketing!

Put Yourself On The Internet, Then Let The Internet Come To You!

Upgrade Time! March 25, 2009

Filed under: Google News — ivolution @ 8:15 pm

Yip it’s time. I’ve decided to revolutionize my blog, upgrade it and go the full nine yards. I’ve decided to utilize the power of wordpress and give us using BLOGGER although I do love my blogger BLOG – http://sa-property.blogspot.com/

So, please people, give me a chance. Bookmark me even if it’s just for 5 days, I’ll show you! This blog will rock and the content that will come from these little fingers now that I’ve dumped that crap old rubber keyboard of mine will be amazing.

Stick around, comment, feel free to tell me everything sucks but whatever you do, READ ME!

 

Rich Returns – Must read for entrepeneurs February 20, 2009

Filed under: Google News — ivolution @ 2:37 pm

Rich Returns (article in Entrepreneur Dec issue 2008)

A few days ago, I spoke at a luncheon with approximately 500 local business leaders. I began with these words: “I have good news and bad news. The good news is you will have fewer competitors next year because many of your competitors will be out of business. The bad news is you might be one of those out of business. The bad news is you might be one of those out of business.”

I then showed them my local newspaper, pointing to the headline “Business Are Struggling”. I opened the newspaper and said, “I can tell you who will be in business.” I pointed to a full-page ad for a local appliance store. “I’ll bet money that this business will be here next year. Why? Because this business is advertising more aggressively than its competition.”

In previous issues of Entrepreneur, I’ve written about the importance of advertising and promotion. I’ve shared my rich dad’s lesson that when business drops off, many entrepreneurs listen to their accountant’s advice and cut back on advertising and promotion. That’s the worst thing you can do. When times get tough, your job is to promote more, not less.

Promotion is a six-week cycle. That means if I promote today, business increases six weeks later. Many businesses violate the six-week cycle. They promote for, say, four weeks, and because nothing happens, they stop. Two weeks later, there’s sudden increase in business. For four weeks, business remains strong. Then, just as suddenly, business drops off, because six weeks earlier, the entrepreneur had stopped promoting.

My rich dad’s lesson was to never stop promoting: Promote whether the economy is strong or weak; promote even when you may not have money. If you have no money, stand on a street corner at lunchtime with a sign hanging around your neck promoting your product or service. Not only will you meet new customers, but you might also save money on lunch, lose some weight and get suntan.

Obviously, it takes more than just promotion to do well. To be successful, a business also requires strong fundamentals and a desirable product or service. During tough economic times, though, even some good businesses fail; some businesses shrink and others grow. When a business closes, its customers migrate to the business that fights hard and stays open. Businesses that promote while others cut their ad budgets have a better change of getting bigger….even if the economy is shrinking.

 

Expand Marketing – SA’s NEW GENIUS Marketing Guru’s November 28, 2008

Filed under: Google News — ivolution @ 9:45 am
Expand Marketing - SEO, PPC and Online marketing guru's

Expand Marketing - SEO, PPC and Online marketing guru

We’re excited. We’re very excited.

It’s not often that you get to work with a company that’s making fast tracks in the world of online marketing. In fact, in South Africa, there aren’t that many that actually stand out from the rest. Well incase you’ve never heard of this company ladies and gentleman, I suggest, you revise your strategies, cause there people are making WAVES of change in the online world.

Expand Marketing. Expand Marketing. Expand Marketing.
http://www.expandsa.com/

Remember them, they’re here to stay and they’re here to showoff their online marketing skills. Anyway, enough of them… Lets talk about why I’m so excited.

We’ve managed to convince the team at Expand Marketing, to write 4 articles for us to post on our BLOG. These four articles will be written by their SEO, PPC and Social Media guru’s and will give some insight into their strategies and thoughts. So every week in December, Expand Marketing will release an article for us to post and promote.

Stay tuned, this ones going to be huge.

 

Google Results – South African Google Results, Not What I’m Looking For! July 10, 2008

Filed under: Google News — ivolution @ 7:45 am
Tags: , ,

Was doing my morning rounds, checking top keywords on all my sites and I noticed something unusual this week. In the South African search results I noticed that fewer and fewer South African sites are showing up in the TOP 10…

I don’t mean searching in South African only, I mean go to http://www.google.co.za/type a keyword in, search normally and see. Now, not only does this have me worried but if makes me realise that the couple of companies and people in South Africa that are doing SEO are going to see amazing results while other are farting against thunder against some of the world biggest Internet sites.

I think the main reason behind the sudden increase in search rankings for international sites on our local pages boils down to the fact that people, ordinary people, who know a little about SEO know that links are KING! What they don’t know is how to BUILD LINKS and that linking to international and getting links from international sites for the sake of getting links when you’re not monitoring them and not constantly looking out for sneaky SEO tricks, means you’re getting NO link juice, and they’re getting yours!

South African companies generally get 90% of their business from South Africans, so why are South African companies getting links for international sites? Simple really, it’s easier to fill in link exchange forms on 1000 sites than contacting people in your area, in your industry and related South African sites to start building some good link campaigns.

So what can you do to increase your chances of getting TOP 10 rankings on Google South Africa:
1. Submit your sites to local directories – ananzi.co.za, startpage.co.za, easyinfo.co.za etc… (Remember Google is your friend)
2. Find the TOP 50 sites in South Africa related to your topic or business field i.e. Cars – carfind.co.za, carfin.co.za, autotrader.co.za etc…
3. Related sites could have slight variations – Cars – Car Insurance, Car Finance, Selling Cars, Car Auctions etc….
4. Look for social networks & blog sites, build a good social network campaign and participate on these networks – Amatomu.com, Muti.co.za, Amagama.com etc…

South Africa’s internet community is thriving, but without a Good SEO campaign and a good SEO company you’re going to struggle to get the results you need to utilize this amazing marketing source.

Googletu!!!

Search Engine Optimization Professionals– Ivolution SEO

 

Google Everflux – Are Your Rankings Changing Daily April 4, 2008

Filed under: Google News — ivolution @ 9:55 am

google-on-speed.jpgSome have called it Google on Speed. Some are calling it the Google Sundance, but it’s been bugging me for around a month now. My pages are jumping at a rate of knots and my rankings are changing daily. Then I read an article on my favourite site, http://www.site-reference.com. Google Everflux: Just What We Needed, Google on Speed!

Finally, an understanding to what’s been happening. For those of you who have been monitoring your rankings closely I’m sure you’re already up to speed with the “NEW” Google Everflux update. Google Everflux although not a new term in the SEO arena dating back to 2002 according to Site Reference’s article (Way before my time) was also referred to as the Google Shuffle. The Google Shuffle was an update that would occur every 3 to 4 months where Google would re-asses your site and change your rankings accordingly i.e you’d see new pages linking to your site PR changes etc…

Here comes the change, the “NEW” Google Everflux runs pretty much every day. I’ve noticed my pages dropping and climbing between 5 and 10 places almost hourly at times. According to certain articles this daily refresh of content is to help Google deliver more relevant news results and page results to searchers thereby trying to create more dynamic and fluid results.

So the question is, does this mean, that content has become KING again? Or does it just mean that your linking strategies now need to be updated daily? Personally, a good linking strategy (Jim Boykins – How to build links in 30 days) and well written content (constantly changing & constantly up to date) will keep your site top!

Ivolution SEO – South Africa’s Search Engine Optimization Specialists